In 1952, Jack O'Neill opened the first-ever "surf shop" in Santa Cruz, a novel idea that soon spread throughout California ...

The shop announced that everything in the store must go before it moves to a new location in Myrtle Beach. Here’s where it’s ...

You don't need to travel out of the country to sit on a gorgeous beach. This North Carolina surf town has a pristine ...

After closing its Broadway at the Beach store, Klig's Kites will keep other stores in Myrtle Beach and North Myrtle Beach.

Surf culture in Australia is deeply tied to place, community, and lifestyle. Along the coastline, certain surf shops become more than retail spaces. They turn into landmarks where knowledge is ...

King tides cause highest floodwaters in decades for area, while people are rescued from trapped cars and roads close ...

Kayak and Surf has racked up more than 50 million visits since making its Roblox debut back in late 2025, making it one of ...

After 18 years without opening new locations (2007 was the last time PacSun had a grand opening), the California-born label, ...

As SGB Media looks back at the active lifestyle industry veterans who left us in 2025, we find a list that is comprised of ...

Registration is underway for the 11th Annual Wrightsville Plunge, a New Year’s Day plunge into the Atlantic that supports ...

When they found the long-established Halzephron store in Falmouth, everything fell into place. They kept the much-loved Halzephron products but gradually expanded, refreshed and reimagined the shop ...