Unity is undervalued and poised for growth due to its AI-driven Vector model for advertising targeting and a user-friendly Create business model. Despite recent market turmoil, Unity's technology ...

What Happened? Shares of game engine maker Unity (NYSE:U) jumped 13% in the afternoon session after Jefferies upgraded the ...

Unity's Q4 results were poor, but investors are looking ahead to the potential boost provided by Vector. Vector aims to improve ad performance through machine learning models that better leverage ...

The investment firm sees signs that Unity's new Vector digital advertising is gaining traction and will help accelerate a turnaround for the business. Vector is using artificial intelligence (AI ...

Meanwhile, the Grow Solutions segment, which includes Unity's ad business, dipped 4% to $285 million. The AI-driven Vector platform is trying to pull it back up, but it's still early days.

Unity beat expectations for the first quarter but suffered declines in revenue and adjusted EPS as the portfolio reset continued. The AI-powered Vector advertising platform launched earlier than ...

In the Grow Solutions segment, which houses the company's advertising business, revenue was down just 4% as the early rollout of Unity's new Vector platform helped offset declines elsewhere.