Brent Thill from Jefferies made the rating and price upgrade on U stock after the company exceeded its Q1 2025 results.

On Friday, Jeffries published new coverage on Unity and upgraded its rating on the stock from hold to buy. Unity's share ...

The company attributed this to strong performance in both the Grow and Create segments. The Unity Vector AI platform has completed its migration ahead of schedule, now handling all ad network traffic.

The AI-powered Vector advertising platform launched earlier than expected, providing a tailwind for the Grow Solutions business. Unity noted that while professional services revenue and consumption ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

For Unity, the current narrative hinges on two intertwined themes: operational transformation and the success of the Vector ad platform. Following Apple’s legal defeat to Epic Games—resulting in the ...

AppLovin has Axon and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on Wednesday, roughly three months ahead of schedule. Unity announced the ...

Unity's Q1 results met expectations, but there is little to get excited about just yet. On a positive note, the Company has migrated to Vector, and early results appear promising. Its near-term ...

Unity beat expectations for the first quarter but suffered declines in revenue and adjusted EPS as the portfolio reset continued. The AI-powered Vector advertising platform launched earlier than ...

In the Grow Solutions segment, which houses the company's advertising business, revenue was down just 4% as the early rollout of Unity's new Vector platform helped offset declines elsewhere.