With 63% of SFV engagement coming from tier-2+ cities and platforms commanding 20% of online time spent but only 1.5% of ad ...

The brand's head of marketing discusses its growth trajectory, community-driven marketing strategies, business in refurbished laptops, and other key initiatives.

Standup comedian Samay Raina has launched a new app called "India's Got Latent", named after his popular YouTube show. He aims to eventually make the app like an OTT platform.

Within just two years of its launch, its YouTube channel has garnered 1.32 lakh subscribers and 40.8 crore views.

Zomato's #ZomatoLookBack2024 campaign playfully roasts users' food habits, adding humour to personalised marketing and ...

Hindustan Unilever (HUL) is in advanced discussions to acquire Jaipur-based D2C skincare brand Minimalist, valued at Rs 3,000 ...

The MeitY has released proposed rules detailing key provisions of the DPDP Act, enacted by Parliament last August.

The regulator has referred the matter for further investigation, integrating the allegations from the show-cause notices into ...

This move will not only help devotees and visitors, but also advertisers who want to make the most of this gathering to reach ...

Retail media is the new cash cow, turning everyday clicks into advertising gold for e-commerce and quick commerce giants.

The lawsuit claims Siri recorded conversations without activation and shared them with advertisers for targeted ads.

Dravid will endorse Alpex Solar's efforts to promote renewable energy and solar power adoption, helping the company reach a ...