PepsiCo has been selected as the preferred bidder to sponsor Uefa’s men’s club competitions in the next two cycles having ...

Crystal Palace has leveraged the sponsorship opportunity provided by English domestic cup competitions to strike a ...

The merchandising arm of hospitality firm Levy UK + Ireland has claimed a “significant moment” in its evolution through a ...

The Ligue Nationale de Handball has renewed its domestic media rights deal with pay-TV broadcaster beIN Sports for another ...

A group of international sports stars and entrepreneurs is backing a $280 million privately funded development in Homestead, Florida, that aims to create one of the world’s most advanced ...

Commonwealth Sport has taken the controversial decision to award exclusive live domestic broadcast rights to Glasgow 2026 to pay-television broadcaster Warner Bros. Discovery (WBD).

The Masters, the prestigious golf major from Augusta, is to remain on the screens of Sky in the UK and Ireland after the ...

Scott Weenink has resigned as CEO of New Zealand Cricket, citing disagreements over aspects such as the best role for T20 ...

Mexican telecoms giant América Móvil has acquired exclusive pay rights to the Olympic Games in 16 Central and South American ...

Wasserman has further enhanced its positioning in the women’s football market by acquiring Barcelona-based talent ...

Atalanta has become the fifth club in Serie A to have two front-of-shirt sponsors after announcing a new three-year deal with ...

Media group CJ ENM has secured exclusive streaming rights to the 2026 World Baseball Classic (WBC) in South Korea.