Super Bowl LIX is expected to set a new viewership record with Fox charging $8 million for a 30-second ad, a million dollars more than last year. Celebrities like David Beckham and Paris Hilton will feature in the ads to enhance audience engagement.

Fox reported during its November earnings call with investors that it sold out of ad spots for the Super Bowl in the fall.

I always thought it was gonna be a challenge and has certainly been that, and a very positive challenge, he said. The post Ahead of the Super Bowl, Tom Brady addresses criticism of his broadcasting skills appeared first on Boston.