What started as a family tradition in the 1970s has become a worldwide phenomenon, with parents doing their best to find new ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

ELF on the Shelf has taken over households all over the UK in the run up to Christmas. And this year you can pick up a bargain ‘Hide and Seek’ game featuring the mischievous character. While sites ...

A MUM has left other parents stunned after setting up a sinister-looking Elf on the Shelf to try and stop her eight-year-old ...

The Cincinnati resident started a Kickstarter campaign to make the Jewish counterpart to the magical elf. He raised $18,000 ...

The good old Elf on the Shelf. You know, that dreaded-by-parents, yet desired-by-kids-everywhere Elf on the Shelf. Our elf’s ...

If you’re unfamiliar with Elf on the Shelf, here’s how it works: Parents stage the doll in different spots around the home during December. The idea is that Santa Claus has dispatched the elves to ...

A creative Elf on the Shelf prank has gone viral after parents placed the mischievous holiday character inside a Nutribullet.

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

A Fox Cub's Christmas Tale - How does Santa Claus travel the whole world in one night? In this musical adventure, set against the backdrop of the Northern Lights, Scout Elf Newsey Noel investigates ...