This service serves up 15-minute summaries of nonfiction books that fit into even the busiest schedules, and right now, a ...

Discover the essential elements of a high-converting B2B homepage, from clear value propositions and trust signals to CTAs ...

This is your mother’s cookbook — but it’s getting a whole new shelf life. With 101 books now under her belt, Martha Stewart is revisiting her first-ever lifestyle tome, “Entertaining,” with a special ...

Award-winning leader Anushree M. Bag released a new book, “MicroPivots: 101 Leadership Stories to Spark Change and Build Momentum.” The work challenges the notion that significant change requires ...

Editor’s Note: Previously, this series on scholarly publishing has offered advice on approaching an editor, getting a book contract, and responding to negative peer reviews. Promotion is a crucial ...

Rare book maven Andrew Roth has turned his powers of judgment toward photography in The Book of 101 Books: Seminal Photographic Books of the 20th Century. Given two full pages each, the selections ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

In an increasingly saturated and fast-moving digital landscape, where consumers are bombarded with ads across platforms and devices, brands are constantly searching for ways to break through the noise ...

Despite outspending Republicans by $400 million on political ads, Democrats still lost the 2024 presidential election. As marketing professors, we’ve analyzed this significant real-life marketing case ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...