India represents the highest number of lenses created on Snapchat, with users engaging with lenses 80 billion times a month.

Snapchat's parent company Snap Inc. has appointed its Asia Pacific President, Ajit Mohan as its new Chief Business Officer.

It wouldn't matter if it was organic or an ad - if it violated our standards, it wouldn't have a place on our platform." ...

While most entrepreneurs look at giants like Meta and assume their strategies are out of reach, the truth is that the same ...

The WhatsApp Application Programming Interface (API) has become an essential tool for businesses looking to enhance customer ...

The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel ...

With the introduction of ads to Meta's Threads platform, businesses and marketers should consider this new development and ...

New Super Bowl commercials take AI from a hidden force to an everyday tool, yet the shortcomings and inconsistencies were hard to ignore.

We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the As everyone tuned in to watch the Super Bowl, ...

Who Cares?’ movement, on what was said (and left unsaid) about British advertisers and their relationship with the US ...

For Meta's stock to turn a $10,000 investment into $1 million, it would need to grow to 100 times its original value. That ...

Investments in AI infrastructure are driving returns on investment for advertising customers. Meta reports that new users of its Advantage+ Creative platform saw a 22% rise in return on advertising ...