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For a long time, app marketing has carried an unnecessary air of mystery. Publish, spend, optimise, repeat – and hope the numbers move. Growth has often felt like something that happens  to you rather ...

Epic Games has launched its 2025 Holiday Sale with discounts of up to 75 percent on PC and mobile games, free titles like ...

Just a day after Apple announced alternative app marketplace support for iOS users in Japan, AltStore PAL has launched in the ...

Most Android phones ship with Google Play preinstalled, set as the default app store, deeply integrated into the system, and ...

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Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

Apple has revealed it is about to bring more advertisements to the search results page for its App Store portal. In 2026, Apple is planning to open up more ad spots, potentially making it more ...

Industry-Leading Mobile App Developer Unveils Game-Changing Technology That Transforms How Businesses Build and Deploy ...

Apple is preparing to show more ads inside App Store search results, a change that will give developers additional visibility ...

The app surged to the top of app store charts before everything fell apart. An unsecured Firebase storage bucket allowed ...